Discover your perfect match

Property management CRM software that understands your workflow

Out with the old, in with the new. HomeMatch is a powerful property sales management software solution that simplifies every aspect of sales administration for shared ownership properties and other tenures in the social housing sector.

Sick of spreadsheets? Save time, collate your data, and make keeping track of your housing applications and leads easier than ever. HomeMatch is a complete property sales CRM software platform that takes you from initial enquiry to completion in one, easy-to-use platform.

  • Collect & Manage prospective buyer details via an online portal

  • Track sales progress against configurable milestones

  • Automate emails & letters from templates (incl. MOS/CML/CORE)

  • Schedule reports based on your needs 

  • Integrate with SDS Sequel and other systems via an API

Intuitive property sales management software

Our property sales management software solution has been developed based on research from clients in housing associations and local authorities across the UK. That’s because we understand the complexities of housing association sales and have built a workflow that works for you.

Housing Applications Hub

Manage your housing applications from inital enquiry to transaction in our Housing Apllications Hub

  • Organise and view live status overviews of your portfolio in one centralised hub

  • Update customers with real-time information regarding available properties and sale status

  • Store the details of prospective purchasers

Smart documentation and tailored workflow

Target your documentation to applicants who meet the affordability criteria.

  • Upload marketing collateral

  • View an automatically created list of people who meet the affordability threshold for any property

  • Create targeted mailing lists

Sequel Integration

Integrate HomeMatch with Sequel for even greater productivity gains.

  • Sequel integration comes as standard with HomeMatch

  • Dynamically update data common to both platforms

  • Automatically populate HomeMatch with property details when a new development is entered into Sequel

  • Automatically transfer final sale information from HomeMatch to Sequel

  • Reduce double data entry

Homes England Affordability Calculator
  • Match housing applications with affordable properties using the embedded Homes England Affordability calculator

  • Assess affordability against any application in your initial assessment

  • Maximise the equity sales

  • Update calculator inputs easily at any time if your applicants' circumstances change

  • View the results of your affordability calculations in the Housing Application Hub


Why choose HomeMatch

What makes HomeMatch different? We’ve worked in the social housing sector for many years, so we know first-hand the administrative frustrations of managing complex applications using manual spreadsheets and different systems at each stage.


We know estate agent software isn’t a good fit for social and afforable housing. Having partnered with Red Loft, we developed HomeMatch as a user driven platform. With our property sales management software, we are committed to providing you with a better way. 

No more wasted time searching through multiple data sources to collate the information you need 

  • Immediately access all your data – purchaser and property information, letters and supporting documents

  • Full visibility of the entire sales process in one place

  • Cut down on admin and spend more time engaging with potential applicants and closing sales

  • Easily track tasks and deadlines from the dashboard

  • Integrate HomeMatch with your own software using our open API

  • Benefit from our dedicated customer support team

Unrivalled property CRM systems support

Discover our products

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  • What the development process involves.

  • The key questions you should be asking as part of the delivery process.

  • Whether a housing development is viable.

  • What should be included in your development strategy, policy, audit and approvals.

  • About how the culture of shared ownership is changing.

  • How to create a marketing plan.

  • What your sales strategy should include.

  • Which mortgage and conveyancing options are there for SO.

  • It’s not over when it’s sold!

We created HomeMatch because we wanted to reduce the volume of daily administrative tasks required of housing association sales professionals. Our users are at the heart of what we do, and we’re committed to providing exceptional technical and customer support at every step. We value your feedback, and use it to make our software as good as it can be.

  • Get TAP certified training and support for all your users when you purchase HomeMatch

  • Access quick technical help. All our software is built in-house, and our team is always on hand via phone, email or weblink, so you never have to wait long to get the support you need

  • Join our user group meeting events to discuss your experiences and submit feature requests